Your Website Should Sell

Something that always surprises me, working in the website development industry is how many people have a website just for the sake of having a website, “it’s the done thing”. What many people do not understand or believe is that a website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the answers have been many and varied. It can often be that having a website is more of a reflex to competition rather than something that is planned to help grow sales and increase profile.”

This is of course a little unfair. Too many companies have been stung by website designers in the past, with websites that are not designed to sell their company. When it comes to selling on-line it comes down to a no-nonsense approach. Your website should be designed to deliver information to a visitor so that they can make an informed decision about purchasing from you. So this requires your website to be well laid out, to the point, answer the most common questions and have a clean layout. Once your website is achieving these points you will start selling.

When planning your website, keep in mind the following points:

• Must be easy to navigate.
• Can they easily contact you?
• Don’t write to fill in space. Large pages of text can put off visitors.
• Attract attention by using headlines.
• Have you asked other people that are unfamiliar with your product, service or company to read your copy. If what you want to achieve is clear to them, fine, if not make it so.
• No one cares about your fancy offices or how long you have been in business, it’s all about what you can offer!

By solving these issues your website will begin to be an asset to your business.