Many small businesses have ‘tried’ Twitter but few embrace it a a valuable business tool. As a small business, Twitter is in fact an amazing tool that can expand your reach to existing and potential customers. It can allow you to stay in touch and connect with thousands and thousands of people instantly and drive your brand and communicate with customers in a way that you’ve never been able to before.

Something that always surprises me, working in the website development industry is how many people have a website just for the sake of having a website, “it’s the done thing”. What many people do not understand or believe is that a website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the answers have been many and varied. It can often be that having a website is more of a reflex to competition rather than something that is planned to help grow sales and increase profile.”