Pixel Vector is a creative, results focused web design and brand management company in Yorkshire, UK

What can I do to improve my content for my E-mail Marketing?

The content you provide in your e-mail newsletters is the main reason your customers subscribed to your email or newsletter in the first place. Make your content valuable! It is the key to executing successful campaigns, growing your subscriber following, and getting them to keep coming back for more. Here are some tips…


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Your Website Should Sell

Something that always surprises me, working in the website development industry is how many people have a website just for the sake of having a website, “it’s the done thing”. What many people do not understand or believe is that a website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the answers have been many and varied. It can often be that having a website is more of a reflex to competition rather than something that is planned to help grow sales and increase profile.”


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The Slow Death of IE6

On an average project we spend a large percentage of our time testing (and bug fixing) on many web browsers on various platforms (Windows, Mac and Linux) to ensure every visitor has the same experience on our websites – regardless of their computer or web browser. By far the most problematic web browser for web developers is without doubt, Microsoft Internet Explorer Version 6 (IE6).

Most web developers will tell you – the problems with IE6 begin with the lack development that Microsoft originally put into to the application. Simple HTML Code and CSS that works perfectly on every other web browser, quite often, produces unexpected results in IE6 – and thus, over the years, a plethora of standards–friendly hacks and ‘work–arounds’ have been produced by the web development community.


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