Something that always surprises me, working in the website development industry is how many people have a website just for the sake of having a website, “it’s the done thing”. What many people do not understand or believe is that a website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the answers have been many and varied. It can often be that having a website is more of a reflex to competition rather than something that is planned to help grow sales and increase profile.”