E-mail Marketing is proven to be one of the most effective

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every E-mail sent to a potential or current customer could be considered E-mail marketing. However, the term is usually used to refer to: Sending E-mail messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business sending E-mail messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately adding advertisements to E-mail messages sent by other companies to their customers.

E-mail marketing (on the Internet) is popular with companies for several reasons: An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.

Advertisers can reach substantial numbers of E-mail subscribers who have opted in (i.e., consented) to receive E-mail communications on subjects of interest to them. Over half of Internet users check or send E-mail on a typical day.

E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.

Below are examples of clients we have successfully helped gain more business and a high return through E-mail marketing.

Client: IQ Property Investments
Strategy: Purchased targeted database for UK & Overseas Investors
Results: E-mail campaign to over 1million target e-mail contacts resulted in the sale of both French and Portuguese properties.

Read the full case study

Client: Pack & Send
Strategy: Brand recognition exercise to attract repeat business
Results: Increase in business with previous customers.

Client: The Ripon Spa Hotel
Strategy: To enhance the loyalty scheme offering on events and room rates
Results: Increased bookings and event attendees over a six-month period.

Read the full case study

“Our last campaign to promote our French Chateau investment opportunity was immensely successful.

Not only did we get fantastic help with the design and implementation of the campaign – but we managed to generate a record number of enquiries for this investment. More importantly than that, we generated sales to cover the cost of the mailing 130 times over.

Now that is one savvy investment!.”

Jeff Matthews
IQ Property Investments.