Email Marketing

A great-looking email template is important for establishing credibility and brand recognition with readers; but, as the old saying goes, never judge a book by its cover. Pixel Vector can design your company an appealing e-mail template and send it for you using our E-Mail Marketing System.

The same mentality should always be applied to email campaigns. A great design isn't everything - if subscribers aren't engaged and interested in what you have to say, then your efforts may have been wasted. Therefore the content of your email or newsletter is vital to the success of your campaign.

Why is content so important for E-mail Marketing?

Why should your readers even bother opening your e-mail? What's in it for them? You only have a few seconds to answer these questions. The design plays a big role here - your brand should be clearly visible, the design eye-catching and the content easily accessible, but the most important component is your content.

Content should always be relevant and engaging or your will lose your audience and if that happens once too often, your subscriber may go one step further and block future emails from you.

The relevancy of your email answers the "What's in it for me?" question, ensuring that your subscribers stay interested and keep reading to find out more. The engaging aspect promotes activity within your email, such as drawing readers to your Web site for a call to action, ensuring click-through's to additional content, or encouraging readers to forward your newsletter or promotion to friends and colleagues who might also find value in what you have to offer.

Recent E-marketing Campaigns

What can I do to improve my content for my E-mail?

1. Know your audience
You could have a wide array of customers, and it's important to target and segment your content based on their interests.

To determine those interests, the Pixel Vector E-mail Marketing Tools offer reporting functions that allow you to learn more about your subscriber base, such as their open and click-through rates. You can also use our tools to analyse past campaign reports to get a better understanding of what gets their attention and what prompts them to act.

2. Create a personal voice
Brand perceptions are established through the tone and personality of your communications. Instead of sending generic emails, personalise them to reflect who you are—to start, that might mean simply signing your name. This helps the customer feel a connection but also fosters a relationship with your readers. Such a voice is crucial to gaining their trust in you and your email content. They will be more apt to open an email from you and more likely to be interested in what you have to offer.

3. Keep it simple
With only a few seconds to capture your readers' attention, you can't waste time on wordy content. Get to the point and make sure your content is strategically planned to convey your messages in a clear and concise manner.

4. Linking
Adding links to your email newsletter is essential to engage your audience and drive traffic to your site. Don't limit yourself to buttons and banners. You can add strategically placed hyperlinks throughout the email. Have these links connect to more in-depth content and a call to action throughout your e-newsletters, and you'll notice higher click-through's, response rates, and increased sales.

Remember, the content you provide is the main reason your customers subscribed to your email or newsletter in the first place. Make your content valuable! It is the key to executing successful campaigns, growing your subscriber following, and getting them to keep coming back for more.

For more information about our Email Marketing Services, please Contact Us

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