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We generated a record number of enquiries for our French Chateau

and sales to cover the cost of the mailer 130 times over. - Jeff, IQ

The Client

  • IQ Property Investments
  • Client Since: 2009
The Brief

The brief was to attract more clients to IQ property investments in an increasingly hard market to target, property developers. To build or purchase a database of target buyers and to send sales emails that were planned to be useful whilst not a hard-sell.

What We Did
  • Sourced a targeted database of over 1 million UK and overseas property investors and developers
  • Sustained 12 month e-mail marketing campaign
  • Maintained and developed onto the existing content-managed website

The Results

  • Recorded over £47,000 turn-over from digital development
  • Email marketing campaign to over 1-million target e-mail contacts
  • Email marketing resulted in the sale of both French and Portuguese properties

“Our last campaign to promote our French Chateau investment opportunity was immensely successful.

Not only did we get fantastic help with the design and implementation of the campaign – but we managed to generate a record number of enquiries for this investment. More importantly than that, we generated sales to cover the cost of the mailing 130 times over.

Now that is one savvy investment!.”

Jeff Matthews
IQ Property Investments.

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