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Pixel Vector Ltd
Unit 3, Cromwell Office Park
York Road
Wetherby
LS22 7SU
T. 0845 630 0603
F. 0845 862 0606
Twitter. @PixelVector
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That's Viral Marketing
Online games can be a highly cost-effective way to engage with a target market. Games are a great way of creating fun interaction with a brand and gathering information about potential customers.
They can go viral, with people recommending them to their friends and, of particular benefit in the current economic climate, an online game can be created for less than £10,000.
One of the big attractions for brand owners is that it allows you to capture data on players when they register. This can help create a long-term dialogue with consumers.
It should also be remembered that not all gamers are young men. Many middle-aged women are also keen players, up to 50% of women play an online game once a week.
As with any online marketing, success is down to the quality of the creative content. However, games have become a fun way to gather data about potential customers and interact with a brand's target audience.
