ERA Launch New Website

ERA felt their existing website didn't portray the company well enough and wanted to raise the profile of their brand by producing a website superior to their main competitors.

The new website is a knowledge-base of information for ERA's existing and potential clients and focuses heavily on ERA Associate contribution via regular blogs and articles - which leads to a demand for individual members as well as raising their own profiles and respect within the industry. ERA have approximately 25 different associates contributing regularly to the website to start with.

The more content-rich website is more engaging for ERA's clients, regular and relevant content submissions (via blog entries for example) will also aide Search Engine Optimisation (SEO). Making the site a 'knowledge-base' will also increase the profile of ERA as a company.

Personalisation also is a a key theme for the new website. Users of the 'modern web' have come to expect a degree of personalisation and websites that relate to them almost on an individual level. The website engages with it's users on a personal level, in addition to allowing Associates and Suppliers to contribute content.

ERA asked Pixel Vector to developing the website using one of two possible means; firstly a bespoke solution, developed to ERA's exact requirements and secondly a solution which utilises the Wordpress development framework.

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ERA Launch New Website