More than anything, we want you to be successful.

Got a bright idea for generating income? Don’t invest in development or marketing until the evidence is clear.

Our experienced research team tracks down the information you need to make wise business decisions and sound investments. From brand names to domain names, Google traffic estimates to key word analysis, income streams to advertising revenues and investor pitches to product launches, we’ll investigate, assess and analyse your chances of profit and ROI.

Below is a case study showing to the process we work with clients from the start to to establish target markets, brand positioning, revenue streams, long term sales plan and promotion strategy. This process is key in your first steps for a successful online business.

 

The Client
My Ruby Slipper, Launched October 2011

The Concept
My Ruby Slipper is a new social networking application, where members communicate with close circles of family and friends, rather than ‘broadcasting to the world’ .

With the tag line, It’s About You, Not Me, it is a ‘grown up’ practical tool for everyone to use.

Members invite friends and family to join their network. They use it to both remind themselves of upcoming birthdays, anniversaries, events, other significant dates and gifting occasions of those in their group and post their own details and wish lists to help associates source the most suitable presents for them. They can also send and receive party/event invitations via the site.

The web service is designed for use by individuals, couples and families with children. The mechanics of the dual/multiple memberships are being worked out currently. Minimum age for individual membership is 13.

Brand Brainstorming
The name comes from 'The Wizard of Oz' and is intended to resonate with wishes granted, the importance of family, friends and a sense of belonging and a spiritual dimension. It is couched in the singular to emphasise the need for completeness and bringing the like-minded and akin together.

Market Research
Market research has identified a positive reception for the idea, particularly in the target demographic of males and females, 18 – 40. It is thought that it will appeal to both people who love shopping and those who don’t, since it will offer ready reminders, choice, convenience and time-savings - with people able to study and choose from many options at length, or quickly identify the right gift at the right price - even arranging a personalised delivery.

How Does It Make Money?
links to affiliated retailers, events organisers, hospitality venues, travel/holiday providers and the gifting industry.

My Ruby Slipper will gather market research and intelligence about members, which it hopes will become a valuable commodity for corporate partners and sponsors.

Online subscriptions and on site banner advertising will make the site a lucrative preposition.

“Pixel Vector built me a website 3 years ago that is still held up as one of the best in our industry. Up to 50% of our new business comes from e mail enquiries from our site. Business coaches within dentistry use our website as an example of what to aim for. Last year we won Best Marketing in the UK as a direct result of the site they created for us.”

Marcos White
The Courtyard Dental Practice