Our brand has been pushed to another level which

The Client

• The Ripon Spa Hotel, www.riponspa.com
• Client Since: 2010

The Brief

Once part of the Best Western hotel chain The Ripon Spa Hotel approached Pixel Vector to develop a new identity for both offline and online trading. The task was to pull the heritage and history of the spa whilst more importantly giving the hotel a push into modern times. As part of a joint consultancy project rooms were revamped to give the perfect setting for photographs, staff productivity was measured in away that allowed us to establish the best method to build a custom CMS system and a brief was presented that accommodated both existing customers and new target customers into the site map.

What We Did

• Market research into the key competition
• Generation of branding ideas and strategies
• Design and implementation of chosen brand
• Online marketing campaign
• Design of printed materials

Brand Brainstorming

We started the transition with Ripon Spa on a consultancy level by advising first not on the brand and online but the look and perception on the hotel. They were no point in developing a great online shop window i.e. the website then deceiving the browser when they arrived. Through mentoring by Rick Armstrong and Interior design by Julian Maurice they both gave us a perfect canvas to work our online magic.

The Results

• Increased bookings and event attendance over a six-month period
• Increase in website enquiries since it's launch
• Loyalty Scheme initiative developed

“Our brand has been pushed to another level which has increased online bookings two-folds.”

Helen Lain
The Ripon Spa Hotel.