We have recorded over £500,000 of sales from our website

The Client

• The Bed Guru, www.bedguru.co.uk
• Client Since: 2009

The Brief

The Bed Guru had established itself locally in the retail sector with it’s high street store in Leeds but they wanted to increase sales and the strengthen their brand on a national level. Furthermore they wanted to increase turnover by £250,000 in the first stage and build trust as an established bed retailer. What better way to do this than by having a website taking orders anytime and from anywhere?

The Bed Guru called upon Pixel Vector’s e-commerce expertise to build and launch their new website and re-brand their eBay store-front.

What We Did

• Market research into the key competition
• Designed and developed a new content-managed e-commerce website
• Designed & sent a targeted e-mail marketing campaign
• Ensured the new site design focussed on specific calls to action
• Co-ordinated key selling points and special offers throughout the website
• Increased client trust by developing a product rating system and customer feedback section
• Attracted new customers through organic listings on Search Engines
• Attracted new customers through a managed Pay-per-click campaign
• Results we’re monitored and reviewed on a monthly basis to ensure maximum client retention

The Results

• Recorded over £500,000 in direct website sales and from the dedicated website order hotline
• Achieved top 3 rankings in Google organic search results
• Increased awareness of the Bed Guru brand

“Having no idea of online sales and having heard horror stories of friends being burnt by web design companies I was sceptical. Pixel Vector was recommended to us as a company that exceed their promises and give you a great return on investment. This has never being truer as from my online site we have generated over £500,000 worth of orders far exceeding my investment..”

Carl Walsh
The Bed Guru.