Since it's launch we have recorded £1m of sales

The Client

• The Courtyard Dental Practice, www.courtyarddental.co.uk
• Client Since: 2009

The Brief

The Courtyard Dental had established itself in Huddersfield as a up-market cosmetic dental practice. Marcus White, the managing director, approached us with the aim of attracting new patients from outside the region and becoming the number one cosmetic dental practice in the country.

The website needed to increases sales revenue by generating enquiries and it was important that the design of the website reflected the boutique-style of the practice itself.

In addition, the website was designed to establish Marcus White as an industry leader and raise his profile in the profession.

What We Did

• Market research into the key competition
• Designed and developed a new content-managed website which reflected the classy boutique style of the practice
• Increased patient trust with the inclusion of testimonials, case studies and ‘before and after’ photography
• Increased the overall customer offering and key message
• Targeted relevant traffic with a search engine optimisation and pay-per-click campaign

The Results

• Recorded over £1,000,000 of sales through the website and the website-dedicated telephone number.
• Recognised with a leading industry award for Most Advanced Marketing. Short-listed for Private Dentists of the Year.

“Pixel Vector built me a website 3 years ago that is still held up as one of the best in our industry. Up to 50% of our new business comes from e-mail enquiries from our site. Business coaches within dentistry use our website as an example of what to aim for. Last year we won Best Marketing in the UK as a direct result of the site Pixel Vector created for us.”

Marcos White
The Courtyard Dental Practice.